0 In Branding/ Logo Design/ Website Design

Branding: The Simply Southern

Lauren Miller of The Simply Southern,  is seriously one of the sweetest woman I have ever had the pleasure of knowing.  When she came to me regarding her branding for her wedding planning and bridal fitness company I was over the top excited.  Working with Lauren was such a dream partnership for so many reasons.  I am so honored to have helped launch this The Simply Southern and gain such a beautiful friend in the process.

Branding Guide

DESIGN PROCESS

The design process started with an in-depth homework session for Lauren, so she could reflect on her vision for The Simply Southern.   Some of the questions included detailed information about aesthetics, ideal clients, and future goals, and how to blend her two loves of wedding planning and bridal fitness.

DESCRIPTIVE WORDS

  • Southern
  • Simple
  • Classy
  • Sweet

INSPIRATION

Moodboard

COLLATERAL ELEMENTS

Lauren was wanting her business cards to reflect the simple elegance of her brand, and I think we totally pulled it off with the design.

Simply Southern marketing materials

WEBSITE

Not only is this girl seriously talented when it comes to planning weddings, and can seriously kick your butt into shape before you get married, but she is a coach’s wife.  I had no idea about the commitment that it takes to be involved in that world, but you can read all about it in her blog.  Seriously, be sure to swing over to her site to give her some serious love because she is the sweetest lady you could possibly know!

The Simply Southern

 

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