Make Your Website Footer Work For You

As a website designer, one of my favorite places on every website is the footer.   If you think about it, the footer is on every single page of your website.  And yet, somehow it is one of the areas that is often overlooked and in some instances not even used. If designed and utilized correctly it can absolutely make an impression with your readers, so let’s be sure that you make your website footer work for you!

Here are a few suggestions in order to help you utilize your footer:

  1. Add your social media handles.  Even if you include these elsewhere on your website, it’s a great way to remind your readers to follow you on other social media platforms.
  2. Add a newsletter sign-up form.  If you are trying to increase the number of e-mail subscribers, then the footer is a great place to include a newsletter sign-up form.
  3. Add a list of recent or most popular posts.  By adding a list of your recent or most popular blog posts you encourage them to continue to read more posts on your website.
  4. Navigation Links.  Even though your primary navigation menu is located at the top of your website, it is not a bad idea to include your links in the footer, or least list the more popular ones such as Home, About, and Contact.
  5. Add your contact information.  Help you readers contact you easily and efficiently by including it in your footer.
  6. Add your copyright + credit information.  Include copyright information in your footer, to show that any information in your website is indeed copyrighted.  Also, it’s a great place to show credit where credit is due (i.e. website designer, copywriter, photography, etc).

Do you use your footer, and if there is something else that you love to include what is it? I’d love to hear if you think that the footer of your website is important as I do.

Lindsay McNierney


  1. Cristina on October 11, 2016 at 12:03 pm

    I love the idea of putting a link to my newsletter sign up. I never thought of that! Thanks for sharing :)!

    • WFSAdmin on October 12, 2016 at 10:23 am

      Thank you for stopping by Cristina – so glad it was helpful!

  2. Danielle on October 12, 2016 at 10:34 am

    This article definitely grabbed me! Thanks for #4! I had forgotten that, and it makes a lot of sense. Do you have thoughts on when your footer may have too many things? Might be a good follow-on! 🙂 thanks for writing, great post!!

    • WFSAdmin on October 12, 2016 at 10:47 am

      I definitely do not think that putting a lot of information in the footer is a good idea, so balance is definitely key. I’m so happy you found this post helpful!

  3. britney on October 12, 2016 at 10:36 am

    Great tips! Thanks so much for sharing! 🙂

    • WFSAdmin on October 12, 2016 at 10:48 am

      Thanks so much Britney!

  4. Becca on October 12, 2016 at 11:23 am

    This is really helpful, thank you! Love the idea of putting nav links in my footer to direct people farther around my site.

    • WFSAdmin on October 12, 2016 at 11:51 am

      Hey Becca – so glad that you found this post helpful!

  5. Amber on October 12, 2016 at 11:26 am

    Played around with my footer area a bit in the past. Thanks for these ideas!

    • WFSAdmin on October 12, 2016 at 11:44 am

      No problem – thanks for stopping by!

  6. Jenna Redfield on October 12, 2016 at 11:44 am

    Love these! I have most but may add a few

  7. Micaela @MindfulMomma on October 12, 2016 at 2:52 pm

    I recently added a newsletter subscribe form in my footer and it’s working very well! I also moved my social media buttons down there too.

  8. Risa on October 12, 2016 at 4:27 pm

    Great ideas! I haven’t utilized my footer, but I am working on a new site and will have to bookmark this to keep in mind. I wonder how many people scroll all the way to the bottom of a site? I suppose it can’t hurt adding this stuff!

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