3 Reasons Why It’s Important to Have a Well Designed Website

Let’s do a simple experiment, shall we?  Head over to Google and type in a term that you are interested in or something you currently need information.  Click on a link that appears to provide what you need. Now, answer a few simple questions.  Is it easy to navigate?  Is it difficult?  Did you find what…

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5 Branding Mistakes to Avoid

Creative entrepreneurs understand that a strong brand is extremely important to the success of their business.  But many underestimate the process and the investment – both financially and time – that it actually takes to establish a solid brand. A brand is so much more than just a logo; it is your mission, your products,…

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WordPress Plugins to Improve Your Website

When it comes to building websites I am a WordPress junky over Squarespace (although Squarespace is crazy beautiful).  I love WordPress, because it’s so flexible, you can customize it like there is no tomorrow and it’s functionality is top-notch.  There is a massive variety of WordPress plugins to improve your website. Think of plugins as…

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Finding Your Niche

One of the best pieces of advice that I received is “find your niche in your industry”.  When you start off you want to serve everyone, because lets be real – you want to make money and you want to make money fast.  When you serve everyone, you serve no-one. By finding your niche you…

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Branding: Commonwealth Cake Company

Tiffany Rosales of Commonwealth Cake Company, formerly Taylor Sweets Cake Design, is a such a gifted cake designer with a heart of gold. Working with Tiffany was a dream partnership and I am so honored to have helped launch this brand for Commonwealth Cake Company.   DESCRIPTIVE WORDS Elegant Classic Romantic INSPIRATION     COLLATERAL ELEMENTS Tiffany was wanting business…

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Branding: Infatuating Affairs

I had the privilege of working with Jennifer and Thelma, of Infatuating Affairs through a logo design package prize, when I did a relaunch of Writefully Simple last year with a team of amazing creative business women.  To be honest, when you give away something such as this, you never truly know if you are going…

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