1. Amanda Rose on January 12, 2017 at 9:05 pm

    Thank you for this blog post! It was very informative and explained the alt logo well. I just had my business branded for the first time and when the graphic designer sent me a copy of my brand board I saw the alt logo was a similar, yet smaller, version of my main logo, but I wasn’t quite sure where and when I would use it in regards to my business and packaging! Thanks so much for explaining it so well.

    • WFSAdmin on January 13, 2017 at 3:07 pm

      Hi Amanda! I am SO glad that this post was helpful for you! If you have any other questions or need clarification on anything with your branding feel free to reach out!

  2. Kimberly on May 19, 2018 at 2:24 pm

    I’m in the process of designing my own logo currently, but I’m having trouble with creating my alt logo. You stated here in this article that an alt logo should be something smaller that’s usually vertically or squared. Could you please provide some visual examples? I’m also creating my own watermark and was considering making that logo inside a circle/square, this is where my confusion is. I don’t want to have two logos that are identical. Thanks!

    • WFSAdmin on May 23, 2018 at 9:06 am

      Hi Kimberly! Every business is different on what it all needs. So for visual examples, if you go to my branding portfolio you can see what I mean. For example – with Writefully Simple my main logo has both words on 1 line. My alternate logo has Writefully on 1 line and then is Simple directly below Writefully. It sounds like your watermark would be considered more like your submark – it’s a mark that you would use for things such as watermarks, stickers, social media, etc. Feel free to email me at [email protected] and send over what you have and I can always make some suggestions & help clear things up more, if needed! 🙂

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