Blueberry by Jess

Creating a brand for Jessica Bulloss of Blueberry by Jess was such a dream and I truly enjoyed every minute of it.  But this project also held a first for me, which you will read about in a minute.  Jessica is an extremely talented wedding photographer who also owns Jessica Bulloss Photography.  The idea behind…

Read More

Wedding Stationery Time-Line

One of the most common questions I get when I am meeting with couples is when is it appropriate to send out wedding invitations and other stationery items.  I have gathered some general information and posted it below in hopes to answer some very basic questions.   This provides you all with a wedding stationery time-line, which will…

Read More

Create a Moodboard

Everyone loves a nice, pretty moodboard but many people do not understand why it is so vital to the design process. You can use a moodboard for any project that you need inspiration on – branding, wedding, house renovations, even birthday parties. But today I am touching on why I create a mood board for…

Read More

3 Reasons Why It’s Important to Have a Well Designed Website

Let’s do a simple experiment, shall we?  Head over to Google and type in a term that you are interested in or something you currently need information.  Click on a link that appears to provide what you need. Now, answer a few simple questions.  Is it easy to navigate?  Is it difficult?  Did you find what…

Read More

5 Branding Mistakes to Avoid

Creative entrepreneurs understand that a strong brand is extremely important to the success of their business.  But many underestimate the process and the investment – both financially and time – that it actually takes to establish a solid brand. A brand is so much more than just a logo; it is your mission, your products,…

Read More

Branding: Commonwealth Cake Company

Tiffany Rosales of Commonwealth Cake Company, formerly Taylor Sweets Cake Design, is a such a gifted cake designer with a heart of gold. Working with Tiffany was a dream partnership and I am so honored to have helped launch this brand for Commonwealth Cake Company.   DESCRIPTIVE WORDS Elegant Classic Romantic INSPIRATION     COLLATERAL ELEMENTS Tiffany was wanting business…

Read More